According to Amazon’s Press Release on December 15, 2011, the company has sold more than 1 million Kindle Fire tablets per week in the past 3 weeks. Amazon states the Kindle Fire is the best-selling and most wishlist-added product on Amazon.com since the tablet was available for purchase late October. The top 3 products on the Amazon Holiday sales charts are 1. the Kindle Fire 2. the Kindle Touch and 3. the 6″ Kindle e-reader. According to PCWorld, Evercore Partners analyst, Robert Cihra, thinks the Kindle Fire will grab half the Android tablet market in 2012.
On the other side of the tablet battle, Apple has sold more than 40 million iPads to date, including 2 million of the original iPad were sold in the first 60 days. Shaw Wu, an analyst at Stern Agee cut his estimate for iPad sales from 15 million to 13.5 million units for the October – December quarter this year due to lighter production rate than expected. Reasons for his estimate reduction includes competition from the Kindle Fire as well as seeing trends of Apple customers purchase the Macbook Air instead of the iPad. Despite Wu’s reduced estimate, 13.5 million iPad units is still an 84% increase of units sold over the same period in 2010.
Here’s an infographic from SodaHead on the Battle of the Tablets: Kindle Fire vs. iPad: